Paint the Town Pink Becomes Pink the Towns

Campaign goes Provincial with pre-orders and website now available

Dorchester— Jan. 12, 2021Yesterday, Pink the Towns campaign launched its website (, making the name change from Paint the Town Pink, to Pink the Towns official in an effort to facilitate an inclusive, province-wide campaign to support breast cancer research and awareness in Ontario.

“I am excited to go provincial this year, to exponentially raise more awareness for breast cancer and reach as well as remind people to discuss the silent killer and make a difference. Breast cancer effects 1 in 8 people, if I can reach as many people as possible, we can make a difference together,” said Bec Matthews, stage 3 breast cancer fighter and Founder of the Pink the Towns campaign.

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Let’s Pink the Towns

April, 2021,

Last September, Rebecca Matthews decided to cover her town in pink. Pink lawn signs that is. It was all in an effort to raise funding for breast cancer research and awareness. And it worked. The unique campaign took off, raising more money than Rebecca could ever have dreamed. So this year, she’s got her sights set on turning the whole province pink!

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Pink the Towns goes provincial in 2021

Chris Abbott, January 27, 2021, Norfolk & Tillsonburg News

Bec Matthews is raising the bar in her campaign to raise funds and awareness for breast cancer research.

Last year, 1,200 ‘Paint the Town Pink’ lawn signs were sold in a two-week span, and a $13,800 donation was made to the Canadian Cancer Society during Breast Cancer Awareness Month.

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Bec Matthews, shown here in 2020, has rebranded her breast cancer fundraiser and awareness campaign this year to ‘Pink the Towns’ and hopes it will spread across the province. (Submitted/Belinda Clements Photography)

Woman fighting breast cancer expanding campaign

From CTV Kitchener’s Alexandra Pinto, Tuesday, January 26, 2021 

A Dorchester woman who is fighting breast cancer is hoping to expand the ‘Pink the Town’ campaign.

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‘Paint the Town Pink’ now ‘Pink the Towns’ as campaign goes provincial

Justin Zadorsky Web Writer
Friday, January 15, 2021 

LONDON, ONT — A highly successful local campaign raising money and awareness for breast cancer research is expanding province wide.

The “Paint the Town Pink” lawn sign campaign that began in Dorchester, Ont. saw massive success in the fall and has now rebranded to “Pink the Towns” for its province wide initiative.

In the fall the campaign sold about 1,200 lawn signs in just two weeks, raising more than $13,000.

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Pink the Towns for breast cancer research

A small idea that has turned into a big deal

By SCOTT TAYLOR, The Woodstock Local

Bec Matthews could have curled up, withdrawn, and felt sorry for herself. Diagnosed with breast cancer, no one would have blamed her. Instead, as others have done before her, she stood tall, refusing to back down to the disease that affects one in every eight people.

The Dorchester resident launched a fundraiser called Paint the Town Pink. The idea was to sell biodegradable lawn signs throughout the region, from Woodstock to Stratford and all points in between. Matthews raised $13,380 by selling 1,200 of them in just two weeks.

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Pink the Towns to Raise Breast Cancer Awareness Across Ontario

Heart FM 104.7 Radio
Wednesday, January 13th, 2021

DORCHESTER – Paint the Town Pink is now known as Pink the Towns as the local Breast Cancer fundraiser is expanding across the Province.

Bec Matthews of Dorchester is currently fighting stage 3 breast cancer and she started the campaign last fall to raise money and awareness for the cancer society.

Matthews says a big part of this campaign is raising awareness. 

“I am excited to go provincial this year, to exponentially raise more awareness for breast cancer and reach as well as remind people to discuss the silent killer and make a difference. Breast cancer effects 1 in 8 people, if I can reach as many people as possible, we can make a difference together.”

Matthews says they raised $13,380 for breast cancer awareness and research last year.

“Last year we sold 1200 signs in a matter of two weeks and I was turning people away, because I couldn’t get them manufactured fast enough.” 

This year she has set a goal of selling 5000 biodegradable lawn signs across the Province. They also will have door hangers for sale, t-shirts and other merchandise that will go towards breast cancer awareness and research related initiatives.

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‘Paint the Town Pink’ raises big dollars: Campaign goes provincial in 2021

Sean Irvine CTV News London Reporter / Anchor
Published Tuesday, November 24, 2020

DORCHESTER, ONT. — A breast cancer survivor, and her small team of supporters, have succeeded in raising thousands for breast cancer research.

Bec Matthews, whom CTV News featured October, started the ‘Paint the Town Pink’ lawn sign campaign in a matter of 10 days.

The effort was sparked by a vision Matthews had while recovering from her latest surgery.

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Tanner Zelenko is the owner of The Frozen Cow Ice Cream Shop in Dorchester. After losing family members to cancer himself, he immediately ordered a sign, and says he was thrilled to be the first business to receive one.

‘Paint the Town Pink’ sign campaign launched by cancer fighter

Sean Irvine CTV News London Reporter / Anchor
Published Thursday, October 1, 2020

Bec Matthews
Bec Matthews is seen in hospital during her cancer fight in this undated photo. (Source : Bec Matthews)

DORCHESTER, ONT. — By late Friday, the village of Dorchester will be “painted in pink” in a unique breast cancer awareness campaign that is catching on beyond our region.

The effort, to place pink lawn signs all over a community was started by a local woman who is currently battling Stage 3 breast cancer.

“I’m a fighter. That’s just in my nature. It is who I am,’” states Bec Matthews.

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Breast cancer patient hopes to see sea of pink

Paint the Town Pink fundraiser underway

Wendy Spence, The Signpost
Wednesday September 20, 2020

Bec Matthews was sitting in her backyard wracking her brain trying to come up with an idea for a way to raise awareness and money for breast cancer research within the confines of COVID.

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